Children's Healthcare of Atlanta Unveils New Logo

Brand Revitalization Features Updates to Iconic Mascots Hope and Will

ATLANTA (March 26, 2012) – Children’s Healthcare of Atlanta today unveiled a new logo centered around updates to Hope and Will, the iconic boy and girl characters who have become synonymous with the not-for-profit pediatric health care organization since their introduction in 1999. In addition to the slight changes to Hope and Will, the logo type has been updated and a new tagline has been created: “Dedicated to All Better.”

Hope and Will stand as symbols of Children’s, representing the hopeful attitude and strong will exhibited by patients, their families and hospital staff. Their outstretched hands and big smiles communicate that Children’s is a welcoming and friendly place. Children’s treats kids from birth to age 21 and to better represent that, Hope and Will are growing up. Subtle changes to the characters include oval eyes, bigger smiles, taller height and clothing more suited to older children. Hope is also now sporting a ponytail.

Other aspects of the updated Children’s brand are a more modern and readable logo type and a new tagline, “Dedicated to All Better.” The tagline represents the organization’s dedication to the health and well-being of all children it treats and serves.

New print, billboard and broadcast ads can also be seen and heard throughout Metro Atlanta. Click here and here to preview the television ads.

For more information:
General Contact
Children's PR Team 

About Children’s Healthcare of Atlanta
Children’s Healthcare of Atlanta has been 100 percent dedicated to kids for more than 100 years. A not-for-profit organization, Children’s is dedicated to making kids better today and healthier tomorrow. Our specialized care helps children get better faster and live healthier lives. Managing more than 870,000 patient visits annually at three hospitals and 27 neighborhood locations, Children’s is the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country. Children’s offers access to more than 60 pediatric specialties and programs and is ranked among the top children’s hospitals in the country by U.S. News & World Report. With generous philanthropic and volunteer support since 1915, Children’s has impacted the lives of children in Georgia, the United States and throughout the world. Visit for more information.

Tags: General News
Published: Monday, March 26, 2012