Practice "The Shadow Rule" - When you are outside, if your shadow is shorter than you are, it means UV rays are intense and you need to be extra careful.
Lather Up - Apply sunscreen and lip balm specifically made for children with an SPF of at least 30. The label should say "broad spectrum coverage," which gives protection from both UVA and UVB rays. While swimming, children should wear water resistant sunscreen.
Lather Generously - Apply 1 ounce (2 tablespoons) of sunscreen to the entire body, 30 minutes prior to going outdoors; reapply every 2 hours or after excessive sweating or swimming Sunscreen should be re-applied every 90 minutes or according to directions.
Clothe Up - Outfit children with a wide-brimmed hat, long sleeves and sunglasses with 100 percent UV protection. Sun protective clothing with a UPF rating of 50 or higher provides protection, as well.
Minimize Sun Exposure - Even when precautions are followed, it is best to minimize the amount of sun exposure during the peak hours of 10 a.m. – 4 p.m.
Seek Shade - Look for areas to stay in the shade. Avoid direct exposure between 10am and 4pm.
Protect Newborns - Keep newborns out of the sun. From 0 to 6 months, sunscreen is not recommended because a baby’s skin is too sensitive. Instead, keep your baby out of direct sunlight as much as possible by using proper clothing, umbrellas, canopies, and trees to provide shade for your little one. A child older than six months should wear sunscreen every day, even if it’s overcast.
It's Not Just For Sunny Days - Remember that water, sand, and snow reflect the sun. Even on overcast day, clouds allow 70-80% UV penetration.