ATLANTA (April 20, 2022) – Children’s Healthcare of Atlanta is announcing the launch of Never Settle: A Campaign for Kids. The campaign will span five years and includes both capital and programmatic support. The total cost of this campus transformative project is $3.4 billion to provide top-notch healthcare and improve access for generations of children. Children’s is investing $2.4 billion into the campaign and is aiming to raise $1 billion to transform pediatric healthcare for the next 100 years. Never Settle is the largest fundraising campaign in the history of Children’s.
The demand for pediatric specialty care is greater than ever before and the number of patients Children’s treats each year continues to grow. In 2021, Children’s managed more than one million patient visits and treated more than 414,000 unique patients from all 159 counties in Georgia. As such, Children’s is working at every level to expand reach, improve the patient family experience, support research efforts and transform pediatric healthcare through four main initiatives:
- Creating a hospital campus made just for our kids. Children’s is committed to providing children and teens the innovative specialty care they deserve. Seventy-five percent of Arthur M. Blank Hospital patient rooms have garden views, which can help decrease pain, reduce stress and lower blood pressure. Arthur M. Blank Hospital will continue to raise the bar to provide advanced pediatric care to kids throughout Georgia and beyond and will focus on cardiac, hematology/oncology and transplant services.
- Expanding our resources. Arthur M. Blank Hospital, on the North Druid Hills Campus, will be 19 stories tall with more than 1.5 million square feet of hospital space and 446 beds. Twenty-five percent of patient rooms at Arthur M. Blank Hospital will be devoted to the Aflac Cancer and Blood Disorders Center—allowing us to increase patient capacity and treat more kids throughout the state and beyond. Additionally, Children’s will continue its commitment to building a pediatric behavioral and mental health system of care that improves outcomes, reduces stigma and enhances access to prevention, diagnosis and treatment.
- Continuing our commitment to research and innovation. The North Druid Hills Campus and Arthur M. Blank Hospital will help accelerate our research efforts by creating dedicated space for breakthroughs. This includes a Good Manufacturing Practice (GMP) lab to advance innovative cellular therapies, the Marcus Center for Pediatric Cellular Therapy lab dedicated to innovative care and 3D printing labs to design lifesaving treatment options.
- Training the next generation of doctors and providers. Strongly aligned with Emory University School of Medicine, Morehouse School of Medicine, and Georgia Institute of Technology, Children’s is uniquely positioned to serve as a national and global leader in taking on pediatric care’s greatest challenges. Arthur M. Blank Hospital will provide two times more conference and simulation space to help more than 400 fellows and residents contribute to groundbreaking work.
“Today marks a pivotal day in the history of Children’s and we could not be more excited to mark the next step in our goal of improving access for the next generation of children,” said Donna Hyland, CEO of Children’s. “As the largest and only freestanding pediatric healthcare system in Georgia, we know the opening of Arthur M. Blank Hospital will enable more patients to receive unique specialized care at Children’s.”
To learn more about the Never Settle campaign, visit www.choa.org/give.