ATLANTA (Nov. 5, 2020) – Children’s Healthcare of Atlanta and Peach Bowl, Inc. have teamed up for the fourth annual Peach Bowl Touchdowns for Children’s (T4C) fundraising campaign. Proceeds raised during the campaign will benefit the Peach Bowl LegACy Fund, which is currently funding five trials to help find potential cures and treatment options for a myriad of childhood cancers. The Peach Bowl LegACy Fund specifically benefits the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta, one of the largest cancer centers in the country.
The unique and competitive campaign provides fans and alumni the opportunity to make a difference and fight childhood cancer by donating to Children’s every time their favorite college football team scores a touchdown during the regular season.
Heading into its fourth season, T4C has raised a total of $1,918,014 for the patients at Children’s, including $959,007 in direct donations from Peach Bowl, Inc. This year, the goal is to raise $200,000.
"Each year we look forward to college football and the impact fans and college alumni make for our patients and families fighting against pediatric cancer,” said Dave Winokur, Development Officer at Children’s. “We are so fortunate to have amazing college football fans, supporters and the Peach Bowl on our team helping to make kids better today and healthier tomorrow.”
There are multiple ways to get involved, including setting up a pledge-per-touchdown amount or making a one-time donation to Children’s. Participants also can create a team fundraising page that allows their supporters to contribute directly, or a group fundraising page to join forces with others.
“It’s amazing that we’ve already been able to team up with Children’s Healthcare of Atlanta to raise nearly $2 million for this initiative in just three short years,” said Gary Stokan, CEO and President of Peach Bowl, Inc. “Every pledge and every touchdown this season makes a difference in our fight against childhood cancer. Together, we can continue to work to end pediatric cancer in honor of Anna Charles ‘AC’ Hollis.”
The group or organization that raises the most money will be recognized with the 2020 Anna Charles Hollis T4C Trophy at the end of the regular season. The trophy is named in memory of AC Hollis, a former Aflac Cancer and Blood Disorders Center patient and daughter of Peach Bowl, Inc. VP of Sales Benji Hollis, who passed away from acute myeloid leukemia (AML) in September 2018.
For more information on joining to support Children’s patients or to check out the current fundraising leaderboard, visit touchdownsforchildrens.org/.