Game On: Peach Bowl’s Touchdowns For Children’s Campaign Kicks Off
ATLANTA (Aug. 29, 2024) – Children’s Healthcare of Atlanta and Peach Bowl, Inc. are kicking off the eighth annual Peach Bowl Touchdowns for Children’s (T4C) fundraising campaign. Money raised during the campaign will go directly to the Peach Bowl LegACy Fund, which is currently funding 14 Phase 1 clinical trials and studies to help find potential cures and treatment options for childhood cancers. The Peach Bowl LegACy Fund benefits the Aflac Cancer and Blood Disorders Center of Children’s, one of the largest pediatric cancer centers in the country.
The season-long campaign provides football fans and alumni the opportunity to donate to Children’s every time their favorite chosen college football team scores a touchdown during the regular season. Heading into its eighth season, T4C has raised more than $3.9 million for the patients at Children’s, including $1.9 million in direct donations from Peach Bowl, Inc. This year, the goal is to raise $400,000, and Peach Bowl, Inc. will once again generously match all pledges per touchdown and donations.
"Each year we look forward to college football season and the impact alumni and fans make for our patients and families facing pediatric cancer," said Dave Winokur, Development Officer at Children's Healthcare of Atlanta. “With Atlanta’s dedicated college football fans, supporters of Children’s and the Peach Bowl all on our team, there’s no doubt it will be another winning year."
There are multiple ways to get involved, including setting up a pledge-per-touchdown amount or making a one-time donation. Participants can also create a team fundraising page that allows their supporters to contribute directly, or a group fundraising page to join forces with others. Also returning this year is the Champions for Children’s program, which offers top supporters the opportunity to secure VIP tickets to the 2024 College Football Playoff Quarterfinal at the Chick-fil-A Peach Bowl, as well as corporate recognition and other exclusive benefits. The Bowl will be held on New Year’s Day, Jan. 1, as it hosts its first-ever Quarterfinal game as part of the newly expanded 12-team College Football Playoff.
“We are humbly honored to team up with Children’s Healthcare of Atlanta for this worthy cause. Every pledge and touchdown this season will make a difference,” said Gary Stokan, CEO and president of Peach Bowl, Inc. “We hope Atlanta’s passionate college football fanbase will be the real MVPs so that together we can join efforts to eradicate childhood cancer.”
The individual or organization that raises the most money will be recognized with the 2024 Anna Charles Hollis T4C Trophy at the end of the regular season. The trophy is named in memory of Anna Charles “AC” Hollis, a former Aflac Cancer and Blood Disorders Center patient who passed away from acute myeloid leukemia in September 2018. Anna Charles is the daughter of Peach Bowl, Inc. VP of Sales, Benji Hollis.
To learn more, join a team or make a pledge, visit https://touchdownsforchildrens.org/.
About Children's Healthcare of Atlanta
As the only freestanding pediatric healthcare system in Georgia, Children’s Healthcare of Atlanta is the trusted leader in caring for kids. The not-for-profit organization’s mission is to make kids better today and healthier tomorrow through more than 60 pediatric specialties and programs, top healthcare professionals, and leading research and technology. Children’s is one of the largest pediatric clinical care providers in the country, managing more than one million patient visits annually at three hospitals, Marcus Autism Center, the Center for Advanced Pediatrics, urgent care centers and neighborhood locations. Consistently ranked among the top children’s hospitals by U.S. News & World Report, Children’s Healthcare of Atlanta has impacted the lives of kids in Georgia, across the United States and around the world for more than 100 years thanks to generous support from the community.
About Peach Bowl, Inc.
Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, one of the New Year’s Six Bowls selected to host the College Football Playoff. The Bowl has earned a reputation as one of the most competitive bowls in the country, with 53 percent of its games being decided by a touchdown or less. Peach Bowl, Inc. has disbursed $260.8 million in team payouts over its 51-year history. Peach Bowl, Inc. also leads all other bowl game organizations in charitable and scholarship contributions, committing more than $53.8 million to organizations in need since 2002. Peach Bowl, Inc. also runs the Chick-fil-A Kickoff Game, the Chick-fil-A Peach Bowl Challenge charity golf tournament, manages The Dodd Trophy national coach of the year award and led the relocation and financial foundation of the College Football Hall of Fame to Atlanta. For more information, visit Chick-fil-APeachBowl.com or follow us on Twitter at @CFAPeachBowl and find us on Facebook at Facebook.com/CFAPeachBowl.
Peach Bowl, Inc Events:
Our Chick-fil-A Peach Bowl is one of the New Year’s Six bowls selected to host the College Football Playoff including the CFP Quarterfinal in 2025 and the CFP Semifinal in 2026. Over its 56 years, the game has drawn 3.3 million fans in attendance, a total television audience of 239.8 million viewers on ESPN, delivered $245.1 million in team payouts, and has created $889.77 million in direct economic impact and $51.85 million in tax revenue for Atlanta and Georgia.
Our Aflac Kickoff Game is the nation’s longest-running kickoff game and has reshaped the opening weekend in college football. With over 20 games since 2008, the game has regularly hosted the nation’s top teams and has drawn 1.3 million fans, 100.4 million television viewers, distributed $117.7 million in team payouts and created an additional $564.8 million in economic impact and $39.2 million in tax revenue for Atlanta and Georgia.
The Southern Company Peach Bowl Challenge is the nation’s premier charity golf tournament featuring top current and former college football coaches. Hosted at the beautiful Reynolds Lake Oconee resort outside Atlanta each spring, the event has generated $9.7 million for the various foundations and charities supported by its coaches.
The Dodd Trophy Presented by PNC Bank is college football’s most coveted national coaching award. Named for legendary Georgia Tech coach Bobby Dodd, The Dodd Trophy annually honors the FBS football coach whose program represents three pillars of success: scholarship, leadership and integrity.