Date: August 31, 2023

ATLANTA (Aug. 31, 2023) – Children’s Healthcare of Atlanta and Peach Bowl, Inc. are kicking off the seventh annual Peach Bowl Touchdowns for Children’s (T4C) fundraising campaign. Money raised during the campaign will go directly to the Peach Bowl LegACy Fund, which is currently funding 12 Phase 1 clinical trials and studies to help find potential cures and treatment options for childhood cancers. The Peach Bowl LegACy Fund benefits the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta, one of the largest cancer centers in the country.

The season-long campaign provides football fans and alumni the opportunity to donate to Children’s every time their favorite chosen college football team scores a touchdown during the regular season. Heading into its seventh season, T4C has raised more than $3 million for the patients at Children’s, including $1.5 million in direct donations from Peach Bowl, Inc. This year, the goal is to raise $400,000, and Peach Bowl, Inc. will match all pledges for touchdown and donations.

"We are thrilled to launch the seventh season of our Touchdown for Children's fundraising campaign alongside Peach Bowl, Inc.," said Dave Winokur, Development Officer at Children's Healthcare of Atlanta. "The unwavering support we receive from devoted fans of Children's year after year, in addition to having the Peach Bowl on our team, proves invaluable in aiding our young patients as they navigate pediatric cancer treatment."

There are multiple ways to get involved, including setting up a pledge-per-touchdown amount or making a one-time donation. Participants can also create a team fundraising page that allows their supporters to contribute directly, or a group fundraising page to join forces with others.

Returning this year is the Champions for Children’s program, which offers top supporters the opportunity to secure tickets to the 2023 Chick-fil-A Peach Bowl, as well as corporate recognition and other exclusive benefits. “Atlanta sports fans have a passion for college football and have been game changers in the fight against childhood cancer over the last six seasons,” said Gary Stokan, CEO and president of Peach Bowl, Inc. “We’re excited to team up again with Children’s Healthcare of Atlanta and have no doubt that Atlanta’s college football community will help us reach the goal line this season.”

The group or organization that raises the most money will be recognized with the 2023 Anna Charles Hollis T4C Trophy at the end of the regular season. The trophy is named in memory of Anna Charles “AC” Hollis, a former Aflac Cancer and Blood Disorders Center patient who passed away from acute myeloid leukemia in September 2018. Anna Charles is the daughter of Peach Bowl, Inc. VP of Sales, Benji Hollis.

To learn more, join a team or make a pledge, visit

About Children's Healthcare of Atlanta

As the only freestanding pediatric healthcare system in Georgia, Children’s Healthcare of Atlanta is the trusted leader in caring for kids. The not-for-profit organization’s mission is to make kids better today and healthier tomorrow through more than 60 pediatric specialties and programs, top healthcare professionals, and leading research and technology. Children’s is one of the largest pediatric clinical care providers in the country, managing more than one million patient visits annually at three hospitals, Marcus Autism Center, the Center for Advanced Pediatrics, urgent care centers and neighborhood locations. Consistently ranked among the top children’s hospitals by U.S. News & World Report, Children’s Healthcare of Atlanta has impacted the lives of kids in Georgia, across the United States and around the world for more than 100 years thanks to generous support from the community.

About Peach Bowl, Inc.

Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, one of the New Year’s Six Bowls selected to host the College Football Playoff. The Bowl has earned a reputation as one of the most competitive bowls in the country, with 53 percent of its games being decided by a touchdown or less. Peach Bowl, Inc. has disbursed $260.8 million in team payouts over its 51-year history. Peach Bowl, Inc. also leads all other bowl game organizations in charitable and scholarship contributions, committing more than $53.8 million to organizations in need since 2002. Peach Bowl, Inc. also runs the Chick-fil-A Kickoff Game, the Chick-fil-A Peach Bowl Challenge charity golf tournament, manages The Dodd Trophy national coach of the year award and led the relocation and financial foundation of the College Football Hall of Fame to Atlanta. For more information, visit or follow us on Twitter at @CFAPeachBowl and find us on Facebook at