Date: September 02, 2022

ATLANTA (Sept. 6, 2022) - Children’s Healthcare of Atlanta and Peach Bowl, Inc. are kicking off the sixth annual Peach Bowl Touchdowns for Children’s (T4C) fundraising campaign. Proceeds raised during the campaign will benefit the Peach Bowl LegACy Fund, which is currently funding seven clinical trials to help find potential cures and treatment options for childhood cancers. The Peach Bowl LegACy Fund benefits the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta, one of the largest cancer centers in the country.

The season-long campaign provides football fans and alumni the opportunity to donate to Children’s every time their favorite college football team scores a touchdown during the regular season. Heading into its sixth season, T4C has raised more than $2.4 million for the patients at Children’s, including $1.2 million in direct donations from Peach Bowl, Inc. This year, the goal is to raise $300,000 and Peach Bowl, Inc. will match all pledges per touchdown and donations.

“We are looking forward to kicking off another season of Touchdown for Children’s fundraising campaign with Peach Bowl, Inc.,” said Dave Winokur, Development Officer, Children’s Healthcare of Atlanta. “Children’s is incredibly fortunate to have supportive fans and Peach Bowl on our team to help support our patients currently undergoing treatment for pediatric cancer.”

There are multiple ways to get involved, including setting up a pledge-per-touchdown amount or making a one-time donation to Children’s. Participants can also create a team fundraising page that allows their supporters to contribute directly, or a group fundraising page to join forces with others.

Returning this year is the Champions for Children’s program, which offers top supporters the opportunity to secure tickets to the 2022 College Football Playoff Semifinal at the Chick-fil-A Peach Bowl, as well as corporate recognition and other exclusive benefits.

“Atlanta sports fans have an unwavering passion for college football and have been game changers in the fight against childhood cancer over the last six seasons,” said Gary Stokan, CEO and president of Peach Bowl, Inc. “We’re excited to team up again with Children’s Healthcare of Atlanta and have no doubt that Atlanta’s college football community will help us reach the goal line this season.”

The group or organization that raises the most money will be recognized with the 2022 Anna Charles Hollis T4C Trophy at the end of the regular season. The trophy is named in memory of Anna Charles “AC” Hollis, a former Aflac Cancer and Blood Disorders Center patient who passed away from acute myeloid leukemia in September 2018. Anna Charles is the daughter of Peach Bowl, Inc. VP of Sales, Benji Hollis.

To join a team or make a pledge, visit

About Children's Healthcare of Atlanta

As the only freestanding pediatric healthcare system in Georgia, Children’s Healthcare of Atlanta is the trusted leader in caring for kids. The not-for-profit organization’s mission is to make kids better today and healthier tomorrow through more than 60 pediatric specialties and programs, top healthcare professionals, and leading research and technology. Children’s is one of the largest pediatric clinical care providers in the country, managing more than one million patient visits annually at three hospitals, Marcus Autism Center, the Center for Advanced Pediatrics, urgent care centers and neighborhood locations. Consistently ranked among the top children’s hospitals by U.S. News & World Report, Children’s Healthcare of Atlanta has impacted the lives of kids in Georgia, across the United States and around the world for more than 100 years thanks to generous support from the community.